Reading Is Fundamental, Inc.prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most.
Founded in 1966, RIF is the oldest and largest children's and family nonprofit literacy organization in the United States. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year.
All RIF programs combine three essential elements to foster children's literacy: reading motivation, family and community involvement, and the excitement of choosing free books to keep.
RIF's accomplishments are due in part to the generous support of the U.S. Department of Education, corporations, foundations, community organizations, and thousands of individuals.
We are delighted to recognize Colgate-Palmolive as our August Donor of the Month!
Since 2004, Colgate-Palmolive has donated more than one million dollars to RIF. Their Healthy Bedtime Habits campaign enables RIF to provide families with new book collections and bilingual motivational materials. Colgate-Palmolive also provides resources for parents, as well as games, activities and contests for children at their interactive website.
More About RIF's Supporters:
RIF's Community of Literacy Partners RIF partnerships allow us to reach millions of children and families each year with innovative literacy resources.
Learn about Program Excellence Honors This celebration, sponsored by MetLife Foundation, honors 25 of RIF's most outstanding programs and their volunteers.
"When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading meanings." Harold S. Geneen
Reading Is Fundamental, Inc. 
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